Intermediate metrics
Activation Rate
The % of new users who reach your product's core value moment within a defined window. The most predictive early-stage metric for long-term retention.
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The % of new users who reach your product's core value moment within a defined window. The most predictive early-stage metric for long-term retention.
A practical guide to designing SaaS onboarding that activates users fast, reduces churn, and maximizes the ROI of every signup you earn.