Intermediate fundraising
15 min How to Write a Startup Pitch Deck That Raises Money
A complete guide to building a startup pitch deck — what slides to include, what investors look for, and mistakes that get decks deleted immediately.
Guides
Step-by-step guides for founders building and growing startups.
Beginner validation
12 min How to Validate Your Startup Idea Before Building
A practical, step-by-step guide to validating your startup idea with real people before writing a single line of code — saving months of wasted effort.
Intermediate product
14 min How to Design SaaS User Onboarding That Actually Works
A practical guide to designing SaaS onboarding that activates users fast, reduces churn, and maximizes the ROI of every signup you earn.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel — stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.
Beginner product
12 min How to Set Up Analytics for Your Startup
Set up a three-layer analytics stack for your startup — product, revenue, and marketing analytics — and avoid the data traps that waste founder time.
Intermediate growth
13 min How to Run Growth Experiments at Your Startup
Learn how to design, prioritize, and run growth experiments at your startup using the ICE framework, experiment logs, and disciplined test design.
Advanced fundraising
18 min How to Read (and Negotiate) a Term Sheet
A founder's guide to every clause in a VC term sheet — valuation, liquidation preference, anti-dilution, board control, and what to actually negotiate.
Intermediate fundraising
16 min How to Raise a Seed Round
A practical, step-by-step guide to raising a seed round: what to prepare, how to run the process, and how to close.
Intermediate product
15 min How to Price Your SaaS Product
A practical guide to SaaS pricing strategy — which model to use, how to set your tiers, and the exact research process to find your right price.
Intermediate equity
12 min How to Negotiate an Equity Offer at a Startup
Understand every component of a startup equity offer — and learn exactly what to negotiate, what to ask, and how to evaluate your upside.
Intermediate fundraising
12 min How to Manage Investor Relations as a Startup Founder
Build a systematic investor relations practice — from monthly update emails to board meetings — that keeps investors engaged and working for you.
Intermediate growth
16 min How to Build a Go-to-Market Strategy
A step-by-step guide to building a GTM strategy — ICP, channels, sales motion, pricing, and metrics that drive real revenue.
Beginner growth
14 min How to Get Your First 100 Customers
Learn the 5 most effective channels for landing your first 100 customers — with practical playbooks for outreach, communities, and partnerships.
Intermediate team
14 min How to Make Your First 5 Hires as a Startup Founder
A practical guide to hiring your first employees — how to define the roles, run the process, set comp, and avoid the mistakes that derail early teams.
Beginner team
12 min How to Find a Co-Founder
How to find, evaluate, and lock in the right co-founder — where to look, what to test for, and the conversations you must have before signing anything.
Beginner validation
13 min How to Run Customer Discovery Interviews
A step-by-step guide to running customer discovery interviews — who to recruit, what to ask, and how to turn raw conversations into actionable insight.
Intermediate strategy
12 min How to Do a Competitive Analysis for Your Startup
Learn to find competitors, compare them across key dimensions, and turn competitive intel into a differentiation narrative that wins deals.
Intermediate fundraising
10 min How to Write a Cold Email to Investors
How to write a cold email to investors that actually gets a reply — anatomy of a great VC email, subject lines, templates, and what not to do.
Advanced growth
16 min How to Close Your First Enterprise Deals as a Startup
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Beginner product
14 min How to Build Your First MVP
A practical guide to building your first MVP — how to scope it correctly, what to cut, and how to launch in a way that generates real, actionable learning.
Intermediate product
13 min How to Build a Startup Product Roadmap
Learn how to build a product roadmap that drives alignment without stifling adaptability — from prioritization to stakeholder communication.
Intermediate growth
14 min How to Build a Content Marketing Strategy for Your Startup
A practical framework for building a startup content strategy that drives compounding organic traffic, inbound leads, and category authority.
Beginner growth
11 min How to Build a Pre-Launch Waitlist
A step-by-step guide to building a pre-launch waitlist — the landing page, viral mechanics, traffic channels, and what to do with the list once you have it.