Beginner equity
Stock Options
Stock options give employees the right to buy company shares at a fixed strike price. ISOs and NSOs are the two main types used by startups.
#hiring
5 results
Glossary
Guides
Intermediate team
14 min How to Make Your First 5 Hires as a Startup Founder
A practical guide to hiring your first employees — how to define the roles, run the process, set comp, and avoid the mistakes that derail early teams.
Intermediate equity
12 min How to Negotiate an Equity Offer at a Startup
Understand every component of a startup equity offer — and learn exactly what to negotiate, what to ask, and how to evaluate your upside.
Articles
Intermediate team
13 min How to Build and Run a Remote Startup Team
Remote is the default for software startups in 2025. Here's how to build culture, hire globally, and run operations across time zones.
Beginner team
12 min How Startup Culture Actually Gets Built — and Why It Matters
Culture isn't ping-pong tables — it's what behaviors get rewarded and punished. Here's how founders actually build it.