Intermediate metrics
CAC — Customer Acquisition Cost
CAC is the total cost to acquire a new customer, including all sales and marketing spend. A core unit economics metric for evaluating business viability.
#marketing
10 results
Glossary
Intermediate growth
Growth Hacking
A discipline of rapid, low-cost experimentation across product and marketing channels to find scalable, repeatable growth levers.
Guides
Beginner growth
11 min How to Build a Pre-Launch Waitlist
A step-by-step guide to building a pre-launch waitlist — the landing page, viral mechanics, traffic channels, and what to do with the list once you have it.
Intermediate growth
14 min How to Build a Content Marketing Strategy
A practical framework for building a startup content strategy that drives compounding organic traffic, inbound leads, and category authority.
Beginner marketing
8 min How to Build an Email Marketing Funnel
Learn how to build an email marketing funnel from scratch: lead magnet, welcome sequence, automation, segmentation, and metrics.
Intermediate growth
16 min How to Build a Go-to-Market Strategy
A step-by-step guide to building a GTM strategy — ICP, channels, sales motion, pricing, and metrics that drive real revenue.
Concepts
Intermediate strategy
Category Creation
A go-to-market strategy where a company deliberately defines and names a new market category rather than competing inside an existing one.
Intermediate strategy
Crossing the Chasm
Crossing the Chasm explains why most tech startups stall between early adopters and mainstream customers, and how to bridge that gap strategically.
Intermediate framework
Technology Adoption Lifecycle
The Technology Adoption Lifecycle describes how new technologies spread through a market across five adopter segments, from innovators to laggards.
Articles
Beginner growth
11 min Building in Public: A Growth Strategy
Building in public turns your startup journey into a distribution channel. Here's how founders use radical transparency to build audience, trust, and revenue.