#go-to-market

3 results

Concepts

Intermediate strategy

A go-to-market strategy where a company deliberately defines and names a new market category rather than competing inside an existing one.

Intermediate strategy

Crossing the Chasm explains why most tech startups stall between early adopters and mainstream customers, and how to bridge that gap strategically.

Intermediate framework

The Technology Adoption Lifecycle describes how new technologies spread through a market across five adopter segments, from innovators to laggards.