Intermediate fundraising
Letter of Intent (LOI)
A Letter of Intent is a non-binding document expressing intent to enter an agreement, used in B2B sales and M&A transactions.
#sales
6 results
Glossary
Intermediate strategy
Sales-Led Growth (SLG)
A growth model where the sales team drives acquisition and conversion — the dominant motion for high-ACV B2B products and complex enterprise deals.
Guides
Advanced growth
16 min How to Close Your First Enterprise Deals as a Startup
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Beginner growth
14 min How to Get Your First 100 Customers
Learn the 5 most effective channels for landing your first 100 customers — with practical playbooks for outreach, communities, and partnerships.
Intermediate growth
16 min How to Build a Go-to-Market Strategy
A step-by-step guide to building a GTM strategy — ICP, channels, sales motion, pricing, and metrics that drive real revenue.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel — stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.