Intermediate fundraising
Letter of Intent (LOI)
A Letter of Intent is a non-binding document expressing intent to enter an agreement, used in B2B sales and M&A transactions.
#B2B
6 results
Glossary
Intermediate strategy
Sales-Led Growth (SLG)
A growth model where the sales team drives acquisition and conversion — the dominant motion for high-ACV B2B products and complex enterprise deals.
Guides
Advanced growth
16 min How to Close Your First Enterprise Deals as a Startup
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel — stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.
Concepts
Intermediate strategy
Crossing the Chasm
Crossing the Chasm explains why most tech startups stall between early adopters and mainstream customers, and how to bridge that gap strategically.
Articles
Beginner strategy
12 min B2B vs. B2C Startup: How to Choose the Right Model
B2B and B2C startups play completely different games. Here's how to choose the model that fits your market, your skills, and your capital plan.