Beginner validation
13 min How to Run Customer Discovery Interviews
A step-by-step guide to running customer discovery interviews — who to recruit, what to ask, and how to turn raw conversations into actionable insight.
#customer research
4 results
Guides
Concepts
Beginner methodology
Customer Development
Steve Blank's framework for validating startup assumptions through direct customer contact before and during product development.
Intermediate framework
Jobs to Be Done
Jobs to Be Done (JTBD) explains why people choose products. Customers don't buy features — they hire products to make progress in a specific circumstance.
Beginner framework
Value Proposition Canvas
A two-sided tool that maps your product's features to real customer jobs, pains, and gains — ensuring you build what customers actually need.