Beginner metrics
ARR — Annual Recurring Revenue
ARR is the annualized value of all active subscriptions. It is the primary top-line metric for SaaS companies and a key signal for fundraising readiness.
#revenue
8 results
Glossary
Intermediate metrics
LTV — Lifetime Value
LTV is the total revenue a business expects from a customer over their lifetime. The key metric for justifying acquisition spend and evaluating unit economics.
Beginner metrics
MRR — Monthly Recurring Revenue
MRR is the total recurring subscription revenue a SaaS company earns each month. It is the operational heartbeat metric for tracking short-term growth.
Intermediate metrics
NRR — Net Revenue Retention
NRR measures how much recurring revenue is retained and grown from existing customers. Above 100% means the company grows revenue without any new customers.
Guides
Advanced growth
16 min How to Close Your First Enterprise Deals as a Startup
A tactical guide to landing your first enterprise customers: navigating buying committees, running POCs, and closing deals that stick.
Intermediate product
15 min How to Price Your SaaS Product
A practical guide to SaaS pricing strategy — which model to use, how to set your tiers, and the exact research process to find your right price.
Intermediate growth
13 min How to Build Your First Startup Sales Funnel
A step-by-step guide to building a B2B sales funnel — stages, CRM setup, metrics, discovery calls, and when to hire your first salesperson.
Articles
Intermediate strategy
13 min How to Think About Pricing as a Startup Founder
Pricing is the fastest revenue lever in your business — no new customers required. Here's how to research, set, and raise prices with confidence.