Intermediate growth
LTV:CAC Ratio
The LTV:CAC ratio measures how much lifetime value you earn per dollar spent acquiring a customer. A 3:1 ratio is the SaaS benchmark.
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Glossary
Guides
Intermediate growth
9 min How to Run Paid Acquisition
A step-by-step guide to running paid acquisition for startups: choose the right channel, set a test budget, and scale what works.