Intermediate strategy
Competitive Moat
A competitive moat is a durable advantage that protects a startup's market position from competitors. Network effects and switching costs are the strongest.
#business model
8 results
Glossary
Concepts
Beginner framework
Business Model Canvas
A one-page visual template that maps how a company creates, delivers, and captures value across nine building blocks.
Intermediate strategy
The Flywheel Effect
The flywheel effect describes how consistent momentum across linked business activities creates compounding growth with no single breakthrough moment.
Intermediate framework
Porter's Five Forces
Porter's Five Forces is a framework for analyzing competitive intensity in any industry across five structural forces that shape profitability.
Intermediate business model
Two-Sided Marketplace
A two-sided marketplace connects two distinct user groups who each provide value to the other, powered by cross-side network effects.
Articles
Beginner strategy
12 min B2B vs. B2C Startup: How to Choose the Right Model
B2B and B2C startups play completely different games. Here's how to choose the model that fits your market, your skills, and your capital plan.
Beginner strategy
10 min Startup vs. Small Business: What's the Actual Difference?
A startup and a small business are fundamentally different organizations with different goals, capital, and exit logic. Here's the real difference.
Beginner fundamentals
8 min What Is a Startup? A Complete Definition
Startups are designed to search for a repeatable, scalable business model under extreme uncertainty — they are not just small versions of large companies.