Intermediate strategy
15 min From Idea to Product-Market Fit: A Founder's Roadmap
Everyone says 'find PMF' — almost no one explains how. This is the five-stage roadmap from idea to genuine product-market fit, with signals at each step.
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Everyone says 'find PMF' — almost no one explains how. This is the five-stage roadmap from idea to genuine product-market fit, with signals at each step.
Before scaling, only one thing matters: product-market fit. Here's why it's the central challenge of early-stage startups and what it actually takes to find it.
90% of startups fail. The data reveals it's rarely bad luck — it's specific, avoidable mistakes most founders repeat.